Episode description

In this episode, John Lee of TAPinto Nutley shares with us industry and journalism secrets that we can apply to boost our own business and even our own personal brands.

TAPinto is a community resource that provides residents with the latest in local news, events, and opinions. John Lee is a “connectrapreneur” bringing together small businesses and local organizations together with local media to amplify their voices, and often give them a voice. As John says, "Journalism principles are not just for journalists. They're also useful for all sorts of businesses.”

John has a great time with us as we ask him probing questions to uncover his “secrets,” learn the importance of using data to understand where to focus to grow, and so many other fun and useful bits of information that you can apply right away.

Listen along to this dynamic discussion full of fun facts and impactful insights. Next time you open your local news you’ll be wondering how your own reader engagement is driving the next article posted or the color of the hoodie in your local boutique!

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