Episode description
Ever pondered how some entrepreneurs always seem one step ahead, capitalising on trends before they hit the mainstream? In this enlightening episode, host Dan Henderson speaks with Charley Valher, the CEO of Valher Media, who has honed the skill of identifying and leveraging business trends. From his shift from a career in plumbing to owning a digital advertising agency, and his strategic approach to property investment, Charley shares insights that could redefine your approach to business and financial freedom. Listen now and learn how you can ride the wave of emerging trends to propel your fitness business and personal wealth to new heights.
Our favourite quotable moments:
“I think people heavily underestimate trends and opportunity.” - Charley Valher
“The intention was always to be financially independent. That was the goal. Business was purely just a vehicle to achieve that.” - Charley Valher
"[It takes] a lot of courage because you are leaping into an unknown industry.” - Charley Valher
“Repeat the playbook looking at this as a trend, knowing that we could provide some really unique things to this market at scale that others can't.” - Charley Valher
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Charley Valher is the CEO of Valher Media, a dynamic advertising agency boasting a team of over 80 talented individuals. With an impressive track record, the agency currently oversees advertising budgets exceeding $10,000,000 across various platforms, including Facebook, YouTube, and TikTok Ads. Residing in Melbourne, Charley takes pride in his city while indulging in his hobbies of cooking and golf during his leisure time.
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
This podcast is produced by Brave Moon Podcasts.