How Company Culture Affects Your Fitness Business (with Martin Rooney) | Profit Made Simple podcast

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Episode description

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Episode description

Did you know your company culture is essential to building a thriving fitness business? This podcast episode, featuring coach Dan Henderson and guest Martin Rooney, dives into the power of company culture. Martin explains why culture is the real backbone of a business, even more than marketing or sales.

The episode explores the three key components of culture: Beings (the people in the company), Beliefs (the company's mission, vision, and values), and Behaviours (how the company's values are reflected in everyday actions). By understanding and cultivating these three Bs, you can design a strong culture that will attract the right people, create a positive work environment, and ultimately lead to your business success. Listen to this episode to learn how to engineer your culture and make it the secret weapon of your business!

“Culture is not something you hope for. Culture is something you engineer." - Martin Rooney

“What you believe is how you behave." - Martin Rooney

"Your culture is going to lower its level to the lowest level of behaviours you tolerate." - Martin Rooney

"You can't be scared. You can't be fearful. You can't be weak when you protect the culture itself." - Dan Henderson

Martin Rooney, a renowned trainer and founder of Training For Warriors (TFW), boasts impressive academic and athletic credentials. A former track star, bobsledder, and martial artist, he now trains athletes across various professional leagues and universities. TFW's success extends to military organisations and Fortune 500 companies seeking leadership and teamwork development. Rooney's eight books and media appearances solidify his position as a fitness and training pioneer.

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Disclaimer: This podcast episode provides general information and is not financial advice. Consult with a licensed financial advisor before making any decisions.