Episode description

Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?

In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:

• The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
• Empathy by Design: The Influence of Trembling AI Voices on Prosocial Behavior
• Fotis's LinkedIn

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

Links to all of today’s stories here

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Already Premium? Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.