![Redefining the Marketing Industry's Most Important Metric - podcast episode cover](https://media.redcircle.com/images/2023/11/22/21/95298371-9e53-40f5-911e-6727adbb03fa_sq.jpg)
Episode description
Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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