Episode description

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.