Episode description

Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And Google Ads customizes customizations.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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