Episode description
Welcome back to The Skill Point Podcast!
In this episode, Haydn sat down with Jess Cook, the Head of Content at LASSO and Co-host of That's Marketing, Baby, to talk about creativity in marketing.
Jess’s background is in copywriting and creative direction for b2c brands, where she worked until 2019. From there she moved into content marketing and has been making waves in the industry ever since.
They shared how small teams can compete with big players, how to make your work stand out in an AI saturated space and why creativity is so important in marketing.
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