Welcome to the final episode of The Skill Point Podcast’s first season! It’s been over six months of value-packed interviews with some leading voices from the recruitment marketing industry, and we’ve learned a lot. This Bonus Level is a handy recap of some of the biggest lessons, core topics and best moments from the last 19 episodes, complete with clips from our all-star guests. Tune in to revisit the highlights of the season and get a little bonus content from Haydn himself 👾 The Skill Point...
Nov 20, 2023•32 min•Transcript available on Metacast Welcome to another episode of The Skill Point Podcast! Episode 19 saw your host, Haydn Morgans, sit down with the Founder of Impactable, which is a b2b marketing and ads agency. Justin joined us to talk about all things ads - specifically using LinkedIn paid ads to boost your recruitment company content and build trust with your audience. Listen in to earn your next Skill Point (and boost your ad game by 106%) 👾 The Skill Point Podcast is brought to you by Search Stack, a digital marketing agen...
Jul 12, 2023•55 min•Transcript available on Metacast Welcome to Episode 18 of The Skill Point Podcast! On this episode, your host Haydn Morgans was joined by Robert Hanna, who is a legal community builder and the host of the Legally Speaking Podcast & Founder at KC Partners. Robert’s background is in legal recruitment, and he has fascinating insights into the world of recruitment marketing and content creation. The pair dug into Robert’s strengths as a podcaster, covering his expert advice on podcasting and creating evergreen content, as well ...
Jun 28, 2023•51 min•Transcript available on Metacast Welcome to Episode 17 of The Skill Point Podcast! On this episode, your host, Haydn Morgans, was joined by Jade Brar-Haase, the Marketing Director at Murray McIntosh & Associates, to talk all things marketing management. In this episode the pair covered topics from building a successful recruitment website to navigating the transition from one marketing role to another. Jade also shared her insights from the dissertation that she’s writing on the value of marketing after the pandemic. Listen...
Jun 14, 2023•1 hr 3 min•Transcript available on Metacast Welcome back to The Skill Point Podcast! In this episode, Haydn sat down with Jess Cook, the Head of Content at LASSO and Co-host of That's Marketing, Baby, to talk about creativity in marketing. Jess’s background is in copywriting and creative direction for b2c brands, where she worked until 2019. From there she moved into content marketing and has been making waves in the industry ever since. They shared how small teams can compete with big players, how to make your work stand out in an AI...
May 31, 2023•57 min•Transcript available on Metacast Welcome to another episode of The Skill Point Podcast! This week, your host, Haydn Morgans, was joined by Matt Comber, the CEO at SourceFlow. The pair dove into topics like mental health, marketing ROI and recruitment websites. They shared their tricks of the trade for making the most out of your processes, from data analytics to designing a website. The pair also opened up about their own mental health struggles, leading on to how leaders can support their staff in the workplace. This topic is ...
May 17, 2023•1 hr 13 min•Transcript available on Metacast Welcome to another episode of The Skill Point Podcast! In this episode your host Haydn Morgans was joined by recruitment copywriter and strategic marketing consultant Claire Stapley. Claire is a freelancer who has been working in the recruitment industry for over a decade, developing her specialist knowledge across a number of disciplines. Haydn and Claire dove into the importance of human copywriters in the Chat GPT age, covering everything from a unique tone of voice to the nuances of good wri...
May 03, 2023•1 hr 2 min•Transcript available on Metacast Welcome back to the Skill Point Podcast! This week, Haydn was joined by Jamie Rose, a Social Selling Coach who specialises in the recruitment sector. Jamie left his recruitment business in December 2022 to focus on building personal brands and levelling-up recruiters prospects through social sales. As an active presence on LinkedIn, his insights into professional branding are invaluable. In this episode Haydn and Jamie break down high performing, purposeful and value driven personal branding, an...
Apr 12, 2023•1 hr 12 min•Transcript available on Metacast Haydn’s back with another Bonus Level of The Skill Point Podcast! This time he’s taking us on a deep dive of starting your own recruitment podcast. Haydn shares everything he’s learned from hosting his own podcast and working with Search Stack’s clients to produce and promote their shows too. This Bonus Level covers everything from the business case for podcasts to the powerful content marketing you can create from them. Tune in to earn your next Skill Point 👾 Enjoying the podcast? Want to star...
Apr 05, 2023•25 min•Transcript available on Metacast Human connections are one of the cornerstones of the recruitment industry. Networking and events are some of the best ways for recruiters to expand their talent pools, so learning to leverage them is a fantastic way to market your recruitment solutions. In this episode we spoke to Elle Nash, the Senior Marketing Executive at Camino Partners Ltd about how to create effective events. We covered the best way to get content from your events, nurture relationships with attendees and promote your busi...
Mar 29, 2023•53 min•Transcript available on Metacast One of our favourite words is VALUE. In this episode of the Skill Point Podcast Haydn teamed up with Chris Cranshaw, the Founder & Director of Halt, to talk about all things value-adding: How to provide value to your audience, How not to network, and How you can add to a recruitment company as a marketer. This episode is packed with insights from two leaders in recruitment marketing, so tune in to grab your own Skill Point 👾 Enjoying the podcast? Want to start your own? Download our Ultimat...
Mar 22, 2023•1 hr 3 min•Transcript available on Metacast Getting a great reputation can be one of the most important parts of building a successful recruitment business. On this week’s episode Haydn is joined by none other than Gordon Stoddart, the Co-Founder of The Recruitment Network. Gordon and Haydn have worked together for several years at TRN, building a platform for recruiters to learn and connect with each other. Our dynamic duo dove into what a professional reputation is, how you can build one through your marketing and which companies are bu...
Mar 15, 2023•1 hr 21 min•Transcript available on Metacast It’s Bonus Level time! This week, Haydn shares his tips for creating powerful marketing strategies across your business. Haydn’s background in marketing set him up for a role as a virtual Chief Marketing Officer, which he does for a number of clients at Search Stack. In this Bonus Level he talks us through how to make purpose-driven content and how to utilise our touchpoints effectively, preparing the recruitment marketing industry for a bumpy ride ahead. Level-up with this great episode on mark...
Mar 08, 2023•23 min•Transcript available on Metacast Welcome to Episode 7 of the Skill Point Podcast! This week, Haydn was joined by Clair Bush, the Fractional CMO at Thrive Recruitment Marketing. Clair has an incredible history across the marketing industry, and now serves as a Chief Marketing Officer and Consultant for the recruitment industry. In this episode, we talked about everything from brand architecture to professionally ‘parenting’ your people. Tune in for a great episode and your next Skill Point! Enjoying the podcast? Want to start yo...
Mar 01, 2023•1 hr 21 min•Transcript available on Metacast Episode 6 of the Skill Point Podcast talks about all things customer experience. Whether you’re interested in personal branding or building a buying process, this conversation with Rich Evans is a must-listen. Rich is a brand & marketing consultant, as well as the Founder of Bold Identities and Potent Positioning, where he’s worked to improve branding across the recruitment industry. He shared how branding influences sales and customer experiences, going into detail about how you can level-u...
Feb 22, 2023•1 hr 10 min•Transcript available on Metacast Welcome to Episode 5 of the Skill Point Podcast! This week we’re back to our regular format with an all-star guest. Haydn was joined by Hishem Azzouz, the OG recruitment podcaster and Founder of the Recruitment Mentors. Hishem is at the forefront of training, coaching and development for the recruiters. His podcast and platform are aimed at helping companies and consultants step up their skills with the latest insights from the industry. This episode does a deep dive into all things podcasting, ...
Feb 15, 2023•1 hr 8 min•Transcript available on Metacast Welcome to the first Bonus Level of the Skill Point Podcast! Once a month, Haydn will be sharing his own strategy tips and insights in a mini episode that’s packed with value-adding content. As the founder and director of Search Stack, Haydn is a pro at creating websites, crafting brands and consulting on all things recruitment marketing. In this Bonus Level he digs into ways to make your website stand out in a crowded market, using content such as engaging consultant profiles and compelling cas...
Feb 08, 2023•21 min•Transcript available on Metacast Episode 3 of the Skill Point Podcast took a deep dive into all things copywriting. Haydn sat down with Luca Rosi, a specialist copywriter in the recruitment space. Luca has years of experience in the sector, and runs a successful freelance service called Talentwrite. He shared his tricks of the trade to help you level-up your own copywriting game, from crafting engaging job ads to adapting your tone of voice for whitepapers and social posts. We even discussed what makes good copy so important to...
Feb 01, 2023•1 hr 7 min•Transcript available on Metacast Welcome to Episode 2 of the Skill Point Podcast! This week Haydn was joined by David Ellis, an SEO guru and founder of Teranga. David helps companies rank on Google and builds their online reputation through Search Engine Optimisation, which is a game-changing and long-term marketing strategy. He helped us dig into effective SEO strategies for the recruitment industry and shares his advice for anyone who is competing with larger, well-established companies. Listen to level-up your marketing stra...
Jan 25, 2023•46 min•Transcript available on Metacast Welcome to the first ever episode of the Skill Point Podcast! Hosted by Haydn Morgans, the Founder and Director of Search Stack, this is the podcast on a mission to level-up the recruitment marketing industry. Tune in for expert insights from leaders in the marketing industry, covering topics from social strategies to digital design. On this episode Haydn was joined by Richard Williams, the co-founder of UNEARTHED. We talk about all things branding, from how to build a successful brand architect...
Jan 18, 2023•56 min•Transcript available on Metacast Welcome to Skill Point the Podcast on a mission to level-up the recruitment marketing industry, by digging deep into the success, failures, tactics, and insights from leading experts in and outside of the industry. Brought to you by Haydn Morgans, Director of Search Stack. Check out some of Search Stack’s work here: Search Stack
Jan 17, 2023•28 sec•Transcript available on Metacast 
