Episode description

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013. 

It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they’ve built a dedicated community of customers who love their unique approach to fashion and storytelling.

• The increasing challenges of the e-commerce landscape since 2013.

• How Princess Awesome evolved from a side project into a thriving full-time business.

• Leveraging Kickstarter to address market frustrations with gendered clothing.

• Transforming the kids' clothing industry through innovative designs.

• Navigating challenges associated with fulfillment centers for growing brands.

• The importance of understanding fulfillment costs to protect profit margins.

• Utilizing Meta ads as a key channel for customer acquisition.

• Prioritizing retention strategies to drive long-term growth.

• Launching new products frequently with regular drops every few weeks.
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.