Episode description

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Ben Feys and Kevin Niehoff, founders of PrettyBoy. They turned a personal challenge into a thriving e-commerce business.

With Kevin's eczema diagnosis as a catalyst, they noticed a gap in the skincare industry for high-quality, simple products designed specifically for men. After learning the ropes of e-commerce during COVID, they launched PrettyBoy in 2022, creating the first men’s skincare brand to receive the National Eczema Association seal of approval.

• Turning a personal challenge into a successful business.

• Financial literacy as a foundation for growth.

• Adaptability in navigating the e-commerce landscape.

• The role of customer feedback in product development.

• Differentiating through lifestyle branding.

• Aligning operations with marketing for business success.

• Strengthening brand loyalty through community engagement.

• The impact of brand identity on standing out in the market.

• Creating memorable customer experiences to drive retention.

• Balancing focus and experimentation across marketing channels.
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.