Episode description

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab.

Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025.

• Key challenges and strategic pivots in 2024.

• The role of strategic partnerships in brand growth.

• Identifying the right partnerships for your brand.

• The importance of diversifying revenue streams.

• How bootstrapping fosters scrappiness and resourcefulness.

• Customer acquisition strategies for long-term success.

• Investing in relationships for sustained growth.

• The benefits of raising capital early.

• Meta’s continued impact on customer acquisition.

• Why diversification is essential for reducing business risks.
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.