Episode description

In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette.

• The Day She Cried In Front of Her Customers

• Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market

• The Rebranding Journey: Why and What Changed

• Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges

• Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community

• The Invention of the Size H Bralette: Motivation and Process

• What’s Next for Lemonade Dolls?
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

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