Episode description

In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events.

With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.

• Understanding the Current E-Commerce Landscape

• What is CRO and Why It Matters in 2024

• Prioritizing Changes Onsite: Tackling a Long To-Do List

• Measuring Website Optimization: Key Metrics to Watch

• Hiring the Right Agency: Essential Questions to Ask

• The Power of Events in eCommerce

• Maximizing ROI from eCommerce Events

• BFCM Preparation Tips

• Best and Worst Experiences in Merchant Interactions
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.