Episode description
Episode description
In this episode of The DTC Insider, we’re joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce.
Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit’s A/B testing platform. Now, she’s leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth.
Here’s a glimpse of what you’ll learn:
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From Engineer to Founder: Yiqi’s Journey from Facebook and Reddit to Aimerce
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Reddit’s A/B Testing Platform and Its Influence on Data and CRO
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Key Data Pain Points for DTC Founders
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How Aimerce Helps Marketers Dive Deeper into Data
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Common Ad Performance Analysis Mistakes
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Essential Data for E-commerce Decision-Making
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Aimerce’s Approach to Data Collection and Revenue Growth
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Server-Based Tracking vs. Traditional Methods for Performance
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Aligning Aimerce’s Mission with Family Business Challenges
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Client Success Stories: Aimerce’s Impact on DTC Brands
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.