Episode description

In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I’m sure that almost everyone listening knows who he is, but if you don’t, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. 

Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. ​​He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.

• The evolution of Meta advertising in 2024 and its implications for brands.

• How audience segments offer enhanced targeting transparency.

• Aligning messaging with the audience's stage in the buying journey.

• The need for media buyers to expand their expertise beyond just campaign construction.

• Choosing attribution settings based on the type of event being optimized.

• Using cost caps strategically to avoid limiting the algorithm’s effectiveness.

• Integrating testing into live campaigns for continuous improvement.

• The role of randomness in determining ad performance outcomes.

• Simplifying campaign structures to achieve better results.

• The importance of understanding algorithm behavior for successful advertising.
  
  

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.