Episode description
Episode description
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.
We talked about:
Not Everybody is Going to Love You
Authenticity is Believable
Do it for the benefit of people, not just to benefit you
You are working against a BS Meeter & Short Attention Span
Authenticity in Ad Copy
Authenticity in Email Marketing
The Importance of Social Media
Using Bots in Authenticity
Where to Find Us:
Download Traci's 3 Pillar Checklist
Dawn's Email Marketing Checklist