Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.
Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.
In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.
Full transcript and show notes
Garrett's Twitter / YouTube / Instagram
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TIMESTAMPS
(00:00) The Most Insane Production on YouTube
(01:33) How Michelle Khare’s Channel Evolved
(07:14) How Much a Michelle Khare Video Costs
(10:19) Grow Your Podcast With Spotify
(11:36) Bono’s Six Thinking Hats
(17:43) Getting Rejected
(21:20) Thinking Big
(23:51) How Challenge Accepted Gets Made
(29:23) Making Content for Impact
(32:34) When is Something Done?
(34:07) Where Do Things Go Wrong?
(39:44) Systems and Processes
(43:48) Getting Sponsors
(48:55) Advice to Grow Quickly
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→ #202: Zack Honarvar – What he learned from working with 10,000 creators
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#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers | Creator Science podcast - Listen or read transcript on Metacast
