Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn. In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more. Full t...
Feb 04, 2025•58 min•Transcript available on Metacast Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list. Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. Bu...
Jan 28, 2025•58 min•Transcript available on Metacast Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorsh...
Jan 21, 2025•58 min•Transcript available on Metacast → Subscribe to the newsletter → Join The Lab
Jan 17, 2025•7 min•Ep 238•Transcript available on Metacast Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages. That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation. Rachel is consistently recognized as a top keynote speaker, and her TED Talks...
Jan 14, 2025•54 min•Ep 237•Transcript available on Metacast Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he ca...
Jan 07, 2025•58 min•Ep 236•Transcript available on Metacast → Subscribe to the newsletter → Join The Lab
Jan 04, 2025•4 min•Ep 235•Transcript available on Metacast Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, includ...
Dec 31, 2024•59 min•Ep 234•Transcript available on Metacast → Subscribe to the newsletter → Join The Lab
Dec 27, 2024•6 min•Ep 233•Transcript available on Metacast Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020. I've been listening to Dan's podcast, Tropical MBA, since 2014, and that was 5 years after they started. Tropical MBA started as a podcast for location-independent entrepreneurs and has grown into a thriving global community. The Dynamite Circle is a paid membership community that Dan and his partner, Ian, built from the podcast's success. It has more th...
Dec 17, 2024•46 min•Ep 232•Transcript available on Metacast → Subscribe to the newsletter → Join The Lab
Dec 14, 2024•5 min•Ep 231•Transcript available on Metacast YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) W...
Dec 10, 2024•2 hr 44 min•Ep 230•Transcript available on Metacast Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. @natashatwillis → message “JAY” Full transcript and show notes Natasha's Website / Twitter / Instagram / YouTube /...
Dec 03, 2024•1 hr 3 min•Ep 229•Transcript available on Metacast Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data...
Nov 26, 2024•1 hr 3 min•Transcript available on Metacast → Subscribe to the newsletter → Join The Lab
Nov 25, 2024•6 min•Ep 228•Transcript available on Metacast In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo. And we got a lot, a lot of great questions. → Get your questions answered Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE R...
Nov 19, 2024•1 hr 3 min•Ep 227•Transcript available on Metacast → Listen to Zach Braff x Rich Roll → Subscribe to the newsletter → Join The Lab
Nov 15, 2024•6 min•Ep 226•Transcript available on Metacast Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers o...
Nov 12, 2024•57 min•Ep 225•Transcript available on Metacast → Join The Lab
Nov 08, 2024•3 min•Ep 224•Transcript available on Metacast Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products. At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue. In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality. Full transcript and show notes Chef PK's Website / Twitter / Instagram / YouTube *** TIMESTAMPS (00:00) What H...
Nov 05, 2024•55 min•Ep 223•Transcript available on Metacast Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse). ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcast...
Nov 01, 2024•7 min•Ep 222•Transcript available on Metacast Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionalit...
Oct 29, 2024•1 hr 1 min•Ep 221•Transcript available on Metacast Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse). ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcast...
Oct 25, 2024•5 min•Ep 220•Transcript available on Metacast Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence. I recently read two of his books, which...
Oct 22, 2024•1 hr 2 min•Ep 219•Transcript available on Metacast Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you’ll learn: The SMILE and SCRATCH test to help you identify goo...
Oct 15, 2024•58 min•Transcript available on Metacast ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify
Oct 14, 2024•3 min•Ep 218•Transcript available on Metacast Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book...
Oct 08, 2024•48 min•Ep 217•Transcript available on Metacast ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify
Oct 04, 2024•7 min•Ep 216•Transcript available on Metacast We hit 100,000 subscribers in just a little over 2 years. But here's the thing – we could have done it faster. So in this video, I'm talking with my producer, Conor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did. Full transcript and show notes Podcast Like A YouTuber – workshop on video podcasting Conor's Twitter / Instagram *** TIMESTAMPS (00:00) 100K in Two Years (00:17) Mistake #1 (06:22) Mistake #2 (09:44) Mistake #3 (14:01) Mistake #4 (19:0...
Oct 01, 2024•1 hr•Ep 215•Transcript available on Metacast This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month’s performance. I share: My Profit & Loss statement (including a breakdown of where those revenue and expenses come from) How I did with my goals for the month The highlights My concerns And changes I’m making based on that new data A lot of members tell me it’s their fav...
Sep 24, 2024•54 min•Ep 214•Transcript available on Metacast 
