#127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity
Nov 22, 2022•48 min•Ep 127•Transcript available on Metacast Episode description
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EPISODE DESCRIPTION
Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.
Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.
In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.
Full transcript and show notes
Follow The Marketing Millennials on LinkedIn
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Follow Daniel Murray on LinkedIn / Twitter
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TIMESTAMPS
00:00 - Daniel Murray’s Growth Secret
01:32 - Daniel’s Path to Marketing
03:17 - Marketing Operations VS Marketing Automation
05:01 - What ACTUALLY Makes You Successful In Marketing
06:26 - How Marketing Should Be Taught In College
08:06 - Creating A Space To Learn Good Marketing
13:02 - How Should We Think About Company Pages
18:16 - LinkedIn Has Great Organic Reach
20:33 - Company Pages Are Like Meme Pages
23:48 - Why Are People Posting Dark Mode Tweets?
28:48 - Gaining 40,000 Followers PER MONTH
30:52 - Using Other People’s Content To Grow YOUR Following
33:15 - Image VS Text Posts
34:05 - Speak The Language of the Platform
36:55 - What Makes a GREAT Post?
38:27 - Testing What Works For You
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RECOMMENDED NEXT EPISODE
→ #188: Richard van der Blom
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