#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
Aug 30, 2022•54 min•Ep 115•Transcript available on Metacast Episode description
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EPISODE DESCRIPTION
Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.
Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.
In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.
Full transcript and show notes
Learn more about Supercast
Follow Jason Sew Hoy on Twitter
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TIMESTAMPS
00:12 - Creator Ecosystem Bird’s Eye View
00:34 - Today’s guest
01:02 - Jason’s Journey To 99designs
02:16 - Jason Saw The Power Of Podcasting
02:50 - What We Learn Today
03:30 - The Unusual Beginning’s of 99designs
08:26 - Creator vs Creative
14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts
16:19 - Jason Meets Andrew Wilkinson and Sam Harris
16:43 - Patreon Problems Needed Solutions
17:30 - Start Of Supercast
18:29 - Money Behind A Huge Podcast Launch
21:37 - Why Breaking Points Blew Up
23:06 - How Can I Sustain Creating Bonus Content?
24:16 - Supercast Q+A Feature
25:13 - Best Trick To Growing A Paid Community
29:39 - Is Ad Free Enough To Convert a Free Listener?
31:19 - Is 5% Conversion Rate The Standard?
32:58 - Teams Behind Successful Podcast Creators
34:28 - When To Monetize Your Podcast
40:09 - Best Incentives to Convert Free Listeners to Paid
44:16 - How To Price A Premium Membership
46:24 - Monthly vs Yearly Pricing
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RECOMMENDED NEXT EPISODE
→ #119: Omar Zenhom
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