Episode description
Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds.
How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences?
In this episode, keynote speaker and trainer, Robert Kennedy III shares how to win the video content game.
Three Things You’ll Learn In This Episode
- Everyone has great stories to tell
We often think nothing has happened to us that people want to hear about. Does a good story have to be traumatic, crazy, or salacious?
- How to build your story vault
Most of us don’t think we have interesting stories to tell our audience but we do. How do we collect those stories, preemptively pull lessons from them and share them?
- The 5 Cs of effective video storytelling
What do our stories need to have if we want to pull people in and engage them?
Guest Bio
Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions. His work as a keynote speaker and trainer in the area of leadership, business communication, and video has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW, and other networks. He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs, and helping nonprofits conduct mock interviews. He is also a professional member of the National Speakers Association. For more information, head to https://robertkennedy3.com/.