In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers. What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings! Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointin...
Mar 04, 2025•16 min
No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase. Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers. This is a grea...
Feb 18, 2025•37 min
In today’s real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money. But with so much tech coming at us all the time, it’s hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that’s hard to do when we’re overwhelmed. On top of that, tech is just one aspect of our ...
Feb 04, 2025•29 min
In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction. Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI! That’s where VoiceFlip comes in. This resource ...
Jan 21, 2025•27 min
In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online. The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out. Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation...
Jan 07, 2025•32 min
Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle. What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home. 80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution. Down payment help i...
Dec 17, 2024•35 min
Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies an...
Dec 03, 2024•38 min
A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage. What if the listing could be presented in a language and format they can easily consume? The most valuable real estate agents understand the importance of being of service to EVERYONE. In order to do this and expand our opportunities ...
Nov 19, 2024•29 min
Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate. We’re grappling with a whole new way of doing business and many people are having a hard time. Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now. But we can ...
Nov 05, 2024•19 min
When you work with a buyer, you owe them confidentiality. It’s a fundamental responsibility as their agent. Yet, some agents are asking to see confidential documents, pushing you into a tricky situation. Have you ever been asked for a buyer representation agreement by a listing agent? The moment you comply with one agent's request, you’re setting a precedent. To avoid the appearance of discrimination, you may feel compelled to provide this confidential document to every agent, creating a breach ...
Oct 29, 2024•10 min
Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be c...
Oct 22, 2024•31 min
In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel...
Oct 15, 2024•37 min
Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, c...
Oct 01, 2024•34 min
Here’s a shocking reality many people aren’t aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year. Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods. The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing thei...
Sep 24, 2024•30 min
Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market. Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers. This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently s...
Sep 17, 2024•32 min
When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn’t the time to take such a passive approach. There are many brokerages vying for our agents’ attention. If we’re not delivering value, we’re in danger of not attracting new talent or losing the agents we do have. What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provi...
Sep 10, 2024•26 min
We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla If there’s one fact about real estate, it’s that some parts of this job can be mundane and even logistical nightmares. Whether it’s property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks. This is especially true now with the new normal of the NAR s...
Sep 03, 2024•31 min
A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners. Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance. From wildfires to storms and floods, there are many things that make homes vulnerable. The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their bi...
Aug 27, 2024•29 min
As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS. If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable. What if we could bring that same experience to ...
Aug 20, 2024•36 min
It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws. Th...
Aug 13, 2024•29 min
As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name. All of this is unavoidable. Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter. Staying top of mind with cl...
Aug 06, 2024•30 min
If you ask most real estate agents what takes up most of their time, and burns them out the most, it’s top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities. Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it....
Jul 23, 2024•41 min
Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren’t connected which leads to inefficiencies, wasted resources and even lost income. It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. An...
Jul 09, 2024•30 min
In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across as impersonal or fail to resonate on a deeper level. Believe it or not, AI is one the best ways to build deeper connections. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time. How can we use it to tailor marketing messages? How do tools like ...
Jun 25, 2024•37 min
Many real estate professionals are feeling the tremors of change in the workplace due to the rise of AI. It's a pressing concern for many, as the efficiency and capabilities of AI systems continue to evolve rapidly. While the general idea behind AI is to enhance human capabilities and streamline processes, there's a lingering fear that our jobs may be at risk of it. Are jobs being affected by the efficiencies brought about by AI? What does this mean, particularly in the entrepreneurial space, wh...
Jun 11, 2024•36 min
When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don’t take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get! Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It’s like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to tr...
May 28, 2024•37 min
For agents, having great communication skills is imperative but many struggle to find the right words to say at the right time. In this hectic environment, miscommunication can be costly, and our weaknesses can impact deals and relationships. How often do we face communication breakdowns or just struggle with what to tell our clients? With the power of AI and ChatGPT right at our fingertips, we can revolutionize the way we communicate. How can we use it to communicate clearly and provide tailore...
May 14, 2024•31 min
In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore. The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content. From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there’s a tool we c...
Apr 30, 2024•41 min
In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance. Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind. How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition...
Apr 16, 2024•22 min
Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals. In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge wat...
Apr 02, 2024•38 min
