#155 - Letting go of sunk cost bias at a startup | Mike DiDonato, Tom Griffin, & Ben Grynol - podcast episode cover

#155 - Letting go of sunk cost bias at a startup | Mike DiDonato, Tom Griffin, & Ben Grynol

Aug 01, 202224 minEp 155Transcript available on Metacast
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Episode description

It’s never too late to say no, and it’s never too late to change your mind. Especially at a startup. At Levels, we try to nix sunk cost bias if it makes sense to do so. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Mike DiDonato, Tom Griffin, & Ben Grynol discuss:

(01:11) – Don’t be afraid to ignore sunk costs

(05:34) – Write down your decisions

(07:08) – Let go of your ego

(09:48) – Don’t make concessions

(11:37) – Don’t burn your bridges

(14:16) – Maintain clear communication

(15:08) – Stay away from shiny object opportunities

(17:18) – Question decisions

(22:08) – Don’t be too rigid

Transcripts & Show Notes

🔗 Helpful links:

Watch the conversation: https://youtu.be/Z7G_sUEGQfo

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Connect with Mike on Twitter: https://twitter.com/mike__didonato