#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol) - podcast episode cover

#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)

Nov 26, 202135 minEp 46Transcript available on Metacast
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Episode description

Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of scaling companies in new markets.


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(3:11) - The grassroots growth of Airbnb

(4:45) - Looking beyond transactional growth

(10:08) - Tailing product to different cultures

(11:59) - Go beyond localization

(15:23) - Two methods of international growth

(18:14) - Different countries need a unique order of operations

(21:17) - Embrace a period of exploration

(30:23) - Keep an open mind

(32:07) - Learn from user behavior

Transcripts & Show Notes