Episode description
“Pay attention to what your prices are actually communicating towards people. Your prices speak with your customers, and they stir behavior, they can either be stirring them in a direction that is beneficial for both of you, or in the wrong direction.” –Janene Liston
Your pricing isn’t just about determining the right monetary value; it’s your identity. Leveraging your biz requires a profound consideration on how you place your prices. You will encounter countless struggles and challenges along your journey especially on pricing matters. You will come across various customer types that will challenge your resolve. This podcast reveals pricing strategies that premium entrepreneurs follow. It’s not about how high or how low you set them. Rather, it is how you put value primarily, to yourself and next to your target customers.
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Highlights:
02:19 The Pricing Lady
09:27 Pricing Challenges
14:07 Brands and Prices
21:12 Your Focus Group
25:32 Worthy of Your Business
32:23 3 Mindset Areas in Pricing
36:08 When Your Customers Say: “That’s Too Expensive!”
42:21 What Your Prices Say