E23. Marketing Matters
Oct 07, 2021•57 min•Ep 23•Transcript available on Metacast Episode description
In this episode of Checking In, Rosanna Caira, editor and publisher of Hotelier magazine, speaks with Dorothy Dowling, vice-president and Chief Marketing Officer of Best Western Hotels, about the importance of marketing, branding and strategic partnerships, as well as evolving guests’ needs, while also dealing with the changes fuelled across the hotel industry around the world by the COVID pandemic.
