Episode description

In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/

They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success.

Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digital

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