Episode description

7 Day Email Challenge: https://justaskparker.com/7-day-email-challenge/

Unless you sell over 50 products you need to be doing more than promoting your products in emails. 

You must segmenting your list ... but....

Don’t over think it - send at least 1 email to everyone

Sara - 2nd email is about fashion and what influencers are talking about

UV blocker - email ideas

- audience is cancer, lupus, sun, babies - 

So I came up with healthy living, travel and summer being the main topics- people with skin cancel are looking for an umbrella because they plan to go into the sun!

Influencers can give you so many ideas for emails

Use the content calendar to plan your emails based on special event days.  https://www.justaskparker.com/blogs/news/how-to-create-a-content-marketing-calendar

If you work with influencers make sure you MUST add that to the emails

Uv-blocker told me yesterday they found out a celebrity was snapped by paparazzi with their umbrella - make sure to put that in an email.

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