![Google Tag Manager: What Marketers Need to Know - podcast episode cover](https://content.production.cdn.art19.com/images/9f/d4/38/72/9fd43872-1d17-45bd-a655-235020ca2a81/6f0983d63b1767504075487638f6ec35748e3b202d2376178f60172d15f2682c00226f7cafbf515588e2c4ef08080cb01f2c91239dcba217d565fb253b308af3.jpeg)
Episode description
Do you use tracking codes on your website? Have you heard of Google Tag Manager?
In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.
Show notes: https://www.socialmediaexaminer.com/181
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