Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Rory Vaden, co-founder of Brand Builders Group, explains the power of a personal brand beyond influence, backed by research showing its impact on trust and sales across industries. Discover the importance of starting with your target audience ("who"), finding credibility in your past experiences, and creating service-centered content. Rory also shares the "QAC" formula for content structure and the "Four Fs" method for converting connections in direct messages into valuable business opportunities through generosity and authenticity.
Discover why advanced messaging strategy rooted in buyer psychology is crucial for making your product a must-have. Katelyn Bourgoin explains how to identify painful customer problems, conduct effective research, understand the true competitive landscape, and frame your message using the Jobs to be Done framework. Learn techniques like the 'painkiller' approach and 'Trojan horse' messaging to connect deeply with customer needs and differentiate your offering.
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan. Guest : Louise Brogan | Show Notes : socialmediaexaminer.com/671 Review our show on Apple Podcasts. See...
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry. Guest : Elizabeth Marberry | Show Notes : socialmediaexaminer.com/670 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy No...
Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe. Guest : Lucas O'Keefe | Show Notes : socialmediaexaminer.com/669 Review our show on Apple Podcasts. See Priv...
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn. Guest : Pat Flynn | Show Notes : socialmediaexaminer.com/668 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy ...
Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson. Guest : Brock Johnson | Show Notes : socialmediaexaminer.com/667 Review our show on Apple Podcasts. See Pri...
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie. Guest : Melissa Laurie | Show Notes : socialmediaexaminer.com/666 Review our show on Apple Podcasts. See Privacy Policy a...
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders. Guest : Nicky Saunders | Show Notes : socialmediaexaminer.com/665 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com...
Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis. Guest : Michaela Alexis | Show Notes : socialmediaexaminer.com/664 Review our show on Apple Podc...
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci. Guest : Luria Petrucci | Show Notes : socialmediaexaminer.com/663 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/p...
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gifford. Guest : Michelle Gifford | Show Notes : socialmediaexaminer.com/662 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/p...
Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? To discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions, I interview Tyler Tometich. Guest : Tyler Tometich | Show Notes : socialmediaexaminer.com/661 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and C...
Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? To learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams, I interview Pat Flynn. Guest : Pat Flynn | Show Notes : socialmediaexaminer.com/660 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer relationships and making content stand out, I interview Mark Schaefer. Guest : Mark Schaefer | Show Notes : socialmediaexaminer.com/659 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and C...
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson. Guest : Dr. JJ Peterson | Show Notes : socialmediaexaminer.com/658 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? To discover proven strategies for influencer partnerships that deliver measurable results for your business, I interview Justin Moore. Guest : Justin Moore | Show Notes : socialmediaexaminer.com/657 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a...
Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Then, learn how to leverage AI-powered marketing strategies to optimize your funnel, run effective ads, and grow your customer base profitably, I interview Allie Bjerk. Guest : Allie Bjerk | Show Notes : socialmedia...
Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? To discover how to implement a social care strategy that enhances customer experience and drives business growth, I interview Brooke Sellas. Guest : Brooke Sellas | Show Notes : socialmediaexaminer.com/655 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privac...
Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview Nikki Rausch. Guest : Nikki Rausch | Show Notes : socialmediaexaminer.com/654 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#d...
Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? To learn a proven methodology for dissecting successful content formats and adapting them to your own niche, I interview Brendan Kane. Guest : Brendan Kane | Show Notes : socialmediaexaminer.com/653 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Why do some videos skyrocket to fame while others get ignored? Wondering what strategies experts use to replicate success and break through the noise? To discover the proven tactics behind the Billion View Formula and how it can transform your content strategy, I interview Adley Kinsman. Guest : Adley Kinsman | Show Notes : socialmediaexaminer.com/652 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...
In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld...
Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? To discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond, I interview Marcus Sheridan. Guest : Marcus Sheridan | Show Notes : socialmediaexaminer.com/651 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? To explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels, I interview Chris Mercer. Guest : Chris Mercer | Show Notes : socialmediaexaminer.com/650 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a...
In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info Be sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-...
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper. Guest : Brian Piper | Show Notes : socialmediaexaminer.com/649 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast. To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info To watch part two of this interview, visit SocialMediaExaminer.com/think See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? To learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine, I interview Judi Fox. Guest : Judi Fox | Show Notes : socialmediaexaminer.com/648 Revie...
