Employee-Generated Content: Creating a Video First Strategy
May 15, 2025•43 min•Ep. 666
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Episode description
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.
Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666
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