Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda. Guest : Mike Yanda | Show Notes : socialmediaexaminer.com/693 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel...
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson. Guest : Karen Nelson | Show Notes : socialmediaexaminer.com/692 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino. Guest : Amy Landino | Show Notes : ...
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan. Guest : Goldie Chan | Show Notes : socialmediaexaminer.com/690 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton. Guest : Richard Shotton | Show Notes : socialmediaexaminer.com/689 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Pr...
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best. Guest : Jessica Best | Show Notes : socialmediaexaminer.com/688 Review our show on Appl...
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode: The surprising truth about AI and job displacement (it's not what the headlines are telling you) Why daily AI use jumped from 37% in just one year—and what this means for your business The #1 problem marketers face with AI (...
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi. Guest : Georgiana Laudi | Show Notes : socialmediaexaminer.com/687 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen. Guest : Mandy McEwen | Show Notes : socialmediaexaminer.com/686 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/priv...
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin. Guest : Rand Fishkin | Show Notes : socialmediaexaminer.com/685 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Califo...
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski. Guest : Michael Buzinski | Show Notes : socialmediaexaminer.com/684 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Priv...
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal. Guest : Gus Bhandal | Show Notes : socialmediaexaminer.com/683 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form content shareable, I interview Britney Crosson. Guest : Britney Crosson | Show Notes : socialmediaexaminer.com/682 Review our show on Apple Podcasts. S...
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes. Guest : Jackie Hermes | Show No...
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To learn a proven three-part video ad framework plus cutting-edge ways to integrate AI video tools like Google Veo 3 to rapidly boost performance, I int...
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people make decisions. To learn a step-by-step framework to start using emotional targeting in your marketing, I interview Talia Wolf. G...
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critical reasons marketing content fails today, and learn practical, research-backed fixes for each one, I interview Scott Murray. Guest : Scott Murray | Sh...
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations instead of full automation, and prioritizing time-saving transformations over bloated value stacks., I interview Alex Cattoni. Guest : Alex Cattoni | Show ...
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Ver...
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sales engines. To learn how to apply the YouTube Sales Scripting Framework, I...
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strength...
Rory Vaden, co-founder of Brand Builders Group, explains the power of a personal brand beyond influence, backed by research showing its impact on trust and sales across industries. Discover the importance of starting with your target audience ("who"), finding credibility in your past experiences, and creating service-centered content. Rory also shares the "QAC" formula for content structure and the "Four Fs" method for converting connections in direct messages into valuable business opportunities through generosity and authenticity.
Discover why advanced messaging strategy rooted in buyer psychology is crucial for making your product a must-have. Katelyn Bourgoin explains how to identify painful customer problems, conduct effective research, understand the true competitive landscape, and frame your message using the Jobs to be Done framework. Learn techniques like the 'painkiller' approach and 'Trojan horse' messaging to connect deeply with customer needs and differentiate your offering.
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan. Guest : Louise Brogan | Show Notes : socialmediaexaminer.com/671 Review our show on Apple Podcasts. See...
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry. Guest : Elizabeth Marberry | Show Notes : socialmediaexaminer.com/670 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy No...
Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe. Guest : Lucas O'Keefe | Show Notes : socialmediaexaminer.com/669 Review our show on Apple Podcasts. See Priv...
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn. Guest : Pat Flynn | Show Notes : socialmediaexaminer.com/668 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy ...
Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson. Guest : Brock Johnson | Show Notes : socialmediaexaminer.com/667 Review our show on Apple Podcasts. See Pri...
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie. Guest : Melissa Laurie | Show Notes : socialmediaexaminer.com/666 Review our show on Apple Podcasts. See Privacy Policy a...
Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders. Guest : Nicky Saunders | Show Notes : socialmediaexaminer.com/665 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com...
