Telling Stories That Convert: How to Increase Your Leads and Sales
Mar 20, 2025•43 min•Ep. 658
Episode description
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.
Guest: Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658
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