![Google Analytics: How to Know If Your Marketing is Working - podcast episode cover](https://content.production.cdn.art19.com/images/e8/8d/c0/7e/e88dc07e-1c4d-42dd-92f6-8a2ea10be6a7/727cd1f86052def194f504a0def4884c58ea27854b3ca393bd1541b5767874f9c999d1deb3e3208fdd5f90f729cf895369cded7d94a7f1ecb3a755b4cbaf6980.jpeg)
Episode description
Do you use Google Analytics? Want to know how data can help improve your marketing?
In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.
Show notes: https://www.socialmediaexaminer.com/133
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