Episode description

In this episode of "The Bottom Line that Matters" podcast, we delve into the critical yet often overlooked aspect of business - marketing. Hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine kick things off by drawing attention to a recent Forbes article that sheds light on the surprising statistic that 56% of business owners spend an hour or less a day on marketing activities, despite acknowledging the need to market more effectively. The hosts emphasize the important reminder that as business owners, marketing our business is just as crucial as the core operations of the business itself.

The conversation continues with a deep dive into the significance of understanding that customers are at the helm, regardless of the scale of the business, and how instrumental it is to market effectively to keep them coming back. As the discussion unfolds, listeners are treated to valuable insights on strategic marketing, the multitude of activities that fall under the marketing umbrella, and the significance of leveraging every interaction with customers as a marketing opportunity.

The hosts provide practical examples, such as the innovative approaches taken by businesses to create their own holidays for marketing purposes, presenting thought-provoking strategies to engage and retain customers. Listeners are encouraged to think outside the box and strategize about how to offer irresistible deals and generate customer interest, ultimately propelling business growth.

Join us in this episode as we unravel the strategies and tactics essential for effective marketing, and embark on a journey to optimize business potential and success.

Keywords:

marketing, business owners, Forbes article, marketing activities, dentist, accountant, plumber, time management, strategy, sales, customer referrals, customer reviews, upselling, cross-selling, content creation, social media, holiday promotions, national holidays, furniture store sales, marketing options, business growth, generating interest, customer celebration, birthday promotions, revenue generation, dental practice, strategic thinking, customer benefits, success, podcast