Do you need a fractional chief marketing officer?
But first of all, what does a fractional officer even do?
Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.
How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?
And stay tuned as John shares his top strategies for building a cohesive marketing plan.
You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:02:10 - Advantages of Hiring a Fractional CMO
00:07:44 - Marketing Help for Small Businesses
00:09:30 - Becoming a Fractional CMO Requirements
00:11:10 - Fractional CMO Model Enhances Marketing
00:17:01 - Optimal Marketing Budget for Growing Companies
00:20:10 - Small Businesses Benefit from Fractional CMO
00:22:42 - Understanding the Evolution of Consumer Behavior
Read “Duct Tape Marketing” here.
Follow John:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing
Website: https://ducttapemarketing.com
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing | The Marketing Millennials podcast - Listen or read transcript on Metacast
