Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.
Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.
Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.
00:00:41 - Client-Side Founder's Journey into Marketing
00:03:59 - Surround Buyers with Trusted Influencers
00:05:43 - Partnering with Trusted Voices
00:08:25 - Top Marketing Channels for B2B
00:14:33 - Buyer Relevancy Trumps Review Scores
00:17:40 - HubSpot's Journey to $100 Million
00:23:06 - Building a Successful Partner Program
00:30:13 - Leverage Your Network for Intros
00:30:53 - Simplify Marketing Collaboration for Success
00:36:42 - Under-Invested Channels: The Key to Success
00:40:03 - The Future of Marketing: Events
00:44:02 - Millennials at Near Bound Summit
00:44:52 - Establishing Thought Leadership in Marketing
Learn More About Nearbound:
Website: https://nearbound.com
Follow Jared:
LinkedIn: https://www.linkedin.com/in/jaredfuller/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound | The Marketing Millennials podcast - Listen or read transcript on Metacast
