9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?
Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?
Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.
London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.
Don’t miss out on this conversation with one of social media’s biggest personalities.
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00:00:37 - Navigating Between Influencer and Traditional Marketing
00:05:36 - Influencer Marketing: Scam or Success?
00:12:00 - Revolutionizing Influencer Marketing Strategies
00:15:28 - Brands Seek High-Quality Influencer Content
00:22:34 - Understanding Influencer Marketing Beyond Affiliates
00:26:29 - Doubling Down on High-Quality Content
00:30:38 - Focus on Audience and Product
00:37:27 - Maximize Your Influence: Social Media Strategy
00:39:02 - Marketing Hill
Follow London:
TikTok: https://www.tiktok.com/@londonlaz?lang=en
Instagram: https://www.instagram.com/londonlaz/
LinkedIn: https://www.linkedin.com/in/londonlazerson/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
246 - Why is Influencer Marketing a Scam? with LondonLaz | The Marketing Millennials podcast - Listen or read transcript on Metacast
