It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog.
And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL.
I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.
Let’s get into it, shall we?
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02:26 Unconventional Marketing Tactics
08:25 Equity for Punks: A Revolutionary Idea
13:03 The Power of Community Engagement
19:19 Turning Customers into Influencers
20:42 Maximizing Marketing Budgets with Social Tech
25:23 Incentivizing Organic Content
38:40 Onboarding Partners Effectively
Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
