The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.
We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel.
So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation?
I’m glad you’re asking those questions, because we answer them in this episode.
01:24 The Importance of Focused Content
03:17 Platform-Specific Content Strategies
07:15 Avoiding Negative Signals in Marketing
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SPECIAL SERIES: Mastering Content Strategy | Bathroom Break #24 | The Marketing Millennials podcast - Listen or read transcript on Metacast
