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Episode description
281 - “How Do I Build Community”, with Erika Joy Erb
The Marketing Millennials
Oct 02, 2024
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51 min
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Transcript available on
Metacast
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Episode description
A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21 Simplifying Marketing Jargon 40:29 Launching a Community: Key Considerations 56:00 Consistency in Marketing Follow Erika: LinkedIn:
https://www.linkedin.com/in/erikajoyerb/
Follow Digital Summit: LinkedIn:
https://www.linkedin.com/company/digitalsummitseries
Follow Daniel: YouTube:
https://www.youtube.com/@themarketingmillennials/featured
Twitter:
https://www.twitter.com/Dmurr68
LinkedIn:
https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
281 - “How Do I Build Community”, with Erika Joy Erb | The Marketing Millennials podcast - Listen or read transcript on Metacast
