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Episode description
275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
The Marketing Millennials
Aug 21, 2024
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31 min
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Ep 275
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Transcript available on
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Episode description
Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice. 00:00 Introduction and Guest Welcome 00:17 Nicole's Journey into Marketing 02:06 Building Ollie's Brand Identity 06:04 Balancing Brand and Performance Marketing 12:46 Ollie's Ice Cream Collaboration with Van Leeuwen 23:14 Challenges in Building a Brand Follow Nicole: LinkedIn:
https://www.linkedin.com/in/nicolemangino/
Follow Daniel: YouTube:
https://www.youtube.com/@themarketingmillennials/featured
Twitter:
https://www.twitter.com/Dmurr68
LinkedIn:
https://www.linkedin.com/in/daniel-murray-marketing
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https://www.linkedin.com/in/aidanbrannigan/
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https://twitter.com/BranniganAidan
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https://www.tiktok.com/@aidan_brannigan
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie) | The Marketing Millennials podcast - Listen or read transcript on Metacast
