How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.
Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.
And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.
00:00:04 - Building a Great Brand with Chubbies Co-founder
00:00:48 - How Four Friends Revolutionized Men's Fashion
00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story
00:06:54 - The Power of Organic Growth in Marketing
00:08:03 - Connecting Brand Building to Metrics
00:16:54 - The Power of Brand Building
00:23:41 - Chubbies: Challenging the Status Quo
00:26:43 - Creating Consistently Shareable Content for Chubbies
00:33:44 - The Beauty of Brand Building
00:34:40 - The Importance of Great People and Process in Branding
00:36:42 - The Transition from Brand Building to Financial Outcomes
Find Out More About Chubbies:
Website: https://www.chubbiesshorts.com
Follow Preston:
LinkedIn: https://www.linkedin.com/in/prestonr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS
219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford | The Marketing Millennials podcast - Listen or read transcript on Metacast
