Episode description

In this enlightening episode of the Product Team Success podcast, host Ross Webb, welcomes Leigh Steed-Middleton, the SVP of Engineering and Product at Sedna.

Leigh brings years of experience at the forefront of tech innovation, providing deep insights into the essential triad of acquisition, monetisation, and retention strategies that every product leader needs to master.

Dive into a conversation that demystifies the balance between attracting new customers and keeping them engaged for the long haul. Leigh shares his perspectives on why focusing solely on retention might miss the bigger picture if you're not getting customers through the door first. Explore the importance of innovation, clear goal setting, and integrating sales skills within product teams to ensure success.

This episode is packed with actionable advice on:

--Why retention is crucial but should be part of a broader strategy that includes acquisition and monetisation.

--The role of innovation and experimentation in driving product success.

--How product teams can benefit from embracing sales skills.

--Strategies for building confidence within product teams.

--Leigh also sheds light on common pitfalls, such as failing to validate whether prospects would be willing to pay for a product, and how to effectively translate learning and understanding into your team for better outcomes.

Don’t miss Leigh’s invaluable insights. Follow him on LinkedIn for more strategies and advice to propel your career forward. Stay tuned for more captivating discussions that could reshape your perspective and career in our next video in the series,