Episode description
In this podcast, I’m talking to John Cutler. John is a well-known and very respected product evangelist for the US-based company Amplitude, software that allows you to use your customer data to build better products and experiences.
John brings an insightful perspective on how marketers are using analytics to learn more about their customers and their own companies. While some only focus on the top of the funnel, there’s an incredible opportunity to learn more about your customer's behaviors and why they do or don’t work - by asking the right questions.
Keep listening to learn more about:
- How do we target humans?
- How deep you can really get with the right analytics tool
- The importance of learning soft skills and telling the stories from inside a company
- Finding value from your existing customers vs. Top of the funnel analytics
Enjoy and let me know what you think.
Links in the Podcast: