Episode description
Episode description
Upcoming Webinar: Don't miss our live webinar "From Feedback to Features: Building Customer-Centric Product Teams at Scale" on February 25th, 2025. Learn actionable strategies for scaling customer-centric practices across your product organization.
Time: 10:00 AM PST / 1:00 PM EST / 12:00 PM CST Register here: https://bit.ly/42SPHon
In this episode of Product Team Success, Ross Webb explores how mastering Voice of Customer can transform your product career. Drawing from his experience as a Principal Product Manager at Amazon and Just Eat, Ross brings together five product leaders who share their proven approaches to turning customer understanding into career advancement.
Key Highlights:
Converting Customer Insights into Executive Influence
- Phil Hornby reveals how to manage the complexity of customer data
- Strategies for combining data, anecdotes, and intuition
- Using Customer Advisory Boards effectively
- Leveraging AI tools to process customer feedback at scale
Building Team-Wide Customer Understanding
- Philipp Katzenstein demonstrates engaging product owners and developers
- Making customer interviews a natural team routine
- Creating shared customer personas across teams
Data-Driven Stakeholder Management
- Justine Salter shares approaches to overcoming opinion-based decisions
- Using customer data to influence challenging stakeholders
- Building credibility through customer insights
Structured VoC Programmes
- Anna Peterson breaks down comprehensive feedback systems
- Building customer panels and ride-along programmes
- Creating sustainable feedback loops
Balancing Customer Types
- Giancarlo Herrera on managing internal and external customer needs
- Building integrated feedback systems
- Creating collective understanding across stakeholder groups
Key Takeaways:
- Customer understanding must be systematic and scalable
- Team engagement in VoC creates better outcomes
- Data-driven customer insights are crucial for influence
- Balanced feedback systems drive career success
Connect with our guests on LinkedIn to continue the conversation about turning customer understanding into product career success and sign up for the webinar above with Product Board, it's going to be great.