Episode description
Today we talk about a fun way to introduce innovation in your organisation with your team. It's all about solving challenging problems while having fun. We call it the Hack Games!
In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Alita Frances Harvey Rodriguez, Head of Partnerships and Founder of MI Academy, which stands for Marketing Innovation Academy.
They discuss the importance of simplifying marketing strategies to attract more customers and delve into the significance of innovation in the retail and e-commerce sectors.
Alita shares her extensive experience in retail and marketing automation, emphasizing the need for businesses to innovate to survive and thrive.
They explore MI Academy's innovative 'Hack Games' concept and the upcoming Hackathon event in Sydney, Australia, discussing how these activities help tackle industry problems and encourage incremental innovation.
The episode highlights practical approaches to fostering creativity and solving customer problems through collaboration and innovative thinking.
If you want to learn more about the Hack Games that Alita is running, here's the link: https://miacademy.com.au/events
You can follow Alita on LinkedIn here
Time Stamp:
00:00 Welcome to Marketing Automation Made Simple
00:28 Introducing Alita Frances Harvey Rodriguez
02:00 The Importance of Innovation in Business
07:18 Hack Games: Driving Innovation in Retail and E-commerce using tech concepts
10:26 The Role of AI and Tech in Innovation
11:05 Examples of Failed Innovations
14:32 Incremental Innovation: Small Steps to Big Changes
17:11 Final Thoughts on how tech industry can innovate and Thank You
This is a video episode - my first one to publish on Spotify.
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