Episode description
Our guest today is pioneering the next evolution in website interface and interaction by focusing on personalization of the user and making them feel heard and understood. This focus on personalization has boosted many key metrics that our guest will dive into today!
Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B. Webeo’s software helps B2B organizations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximizes conversion around the complex B2B buyer journey.
Kirsty has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director at award-winning agency Really B2B for 15 years. Dawe is a DMA B2B Council Member, regular Superbrands judge and proud advocate for B2B marketing worldwide. She is also a mother of three, mentor and coach.
With her extensive knowledge and skills in B2B marketing and website customization, Kirsty is ready to share with our community her insight on the importance of website personalization and how it can help solve conversion problems while increasing business ROI.
Time Stamps:
(1:04) Who is Kirsty?
(1:42) Kirsty’s Founder Story
(6:50) When Things Started to Click
(9:31) Client Example
(12:30) How Webeo Works
(15:35) Personalization Musts
(16:55) Myths in Website Personalization
(23:42) Kirsty’s Personal Life
(28:28) Kirsty’s Guilty Pleasure
(30:13) Where to Find Kirsty