Episode description

Unlock the secrets of ethical coffee production and the power of local business with Michael Rice, the Mad Priest of Mad Priest Coffee Roasters. Discover how Michael's journey from a fresh start in Chattanooga led to the creation of a coffee empire that champions fair trade and supports refugees. As an SCA certified roaster and green buyer, Michael shares his profound insights into the coffee supply chain and highlights the economic challenges faced by smallholder farmers, as well as how your choices as a consumer can drive positive change.

Explore the meticulous process behind Mad Priest Coffee Roasters. From the chemistry and consistency required in roasting to the strategic distribution in major stores like Walmart and Publix, Michael provides a transparent look into what makes their coffee exceptional. With a nod to the company’s philosophical origins inspired by "The Count of Monte Cristo," he discusses how their mission extends beyond coffee—focusing on hiring refugees and engaging directly with consumers at their flagship coffee shop. Plus, get a sneak peek into exciting expansion plans that promise to bring Mad Priest's unique experience to more locations.

Championing local businesses isn't just about better coffee; it’s about strengthening the community. Michael passionately advocates for conscious consumerism, stressing the importance of knowing where products come from and the impact of spending money locally. Learn how supporting businesses like Mad Priest can combat economic inequality and uphold the American dream. Additionally, the conversation highlights the power of social media and online resources in promoting local enterprises. By tuning in, you’ll discover how to connect with Mad Priest Coffee Roasters and contribute to a thriving local economy. Thank you for supporting the Good Neighbor Podcast and our mission to spotlight community champions.

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